Pamela Bórquez started her jewelry journey in 2003, as a self-taught artisan.

 

She learned jewelry techniques and stone setting in her homeland Chile, Color Rendering in Hong Kong at the Hatton Jewelry Institute, and more importantly, high-end techniques at an intensive advanced 2-year program, with the master jeweler Miguel Monzon, from Florida, USA. She is also Civil Industrial Engineer and MBA from the University of Chile.

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Using pearls, gemstones, rough stones, silver, gold and other metals, her style roots in the strength that women need to show in order to survive in this world, with organic, bold, one-of-a-kind designs and uneven forms that look for a balance reflecting the scars of life. 

 

Always pushing the limits, she’s experimenting to bring to life new designs and combine new techniques, such a prong setting, reticulating, woodworking, and lapidary.

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Pamela is the CEO and founder of Tónica Joyas SpA in Chile.

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She is also an active member and was board member (2022-2025) of the “Asociación Gremial de Artesanos Creadores del Bio Bío” (Trade Association of Artisan Creators of the Bio Bío) in which she collaborates organizing fairs, expositions, and government projects to improve the work conditions of the artisan community.

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During the pandemic, she taught from Chile through online mode to hundreds of students from more than 20 countries. She taught advanced soldering techniques, stone setting, double gallery rings, grain setting, wax carving, jewelry ornamentation and business strategics for jewelers.

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Her work is currently shown in chilean design and craft fairs and expositions well as at the University of Concepción, for heritage activities.

 

Her work has been exhibited abroad  in West Palm Beach, USA, also at the Milano Jewelry Week 2022 and 2023 , in Tokyo at the Tokyo International Art Fair 2024 and this year 2025 Rome, Milano and London are part of the upcoming cities to showcase her work.

 

She also has an active online presence, with more than eight thousand followers in her Instagram @tonicajoyas.